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Top 5 Tips to Design a Striking Brochure



Brochures are one of the simplest yet effective marketing tools that are available to a business. If they are designed correctly, they can offer a host of benefits. Any business can benefit from brochures, whether it is a restaurant or a spa service provider, as they are affordable and are easy to produce. However, when it comes to designing a brochure, many fail to create an eye-catching brochure design. Only designers with proper experience and know-how can create a brochure that is not only good in the design but also, engages and attracts the relevant customers. So, if you are interested to know how to design a stunning brochure that is not only appealing but also functional then here is a guide from a leading brochure designing company. 

So, what makes a great brochure?- Let’s check out. 

The objective must be clear

While planning to publish a brochure for your business, you must take into consideration one thing, that is what is the specific objective behind creating a brochure. Identifying the objective such as whether you want to emphasize on conveying information, selling or determining the target audience is important because it will decide how the brochure turns out. 

Good copy is necessary

Fill your brochure with good copy and content. To write a good copy, you must make a note of the industry your business is based. If you are an owner of a travel agency and publish a business brochure, it must contain more images and short and creative text. On the other hand, a consulting company may choose to have more text than visuals. 

Include compelling CTAs

CTAs or calls to action, are strategic ways to persuade people to take action. A good CTA helps to convey what the brochure is intended to perform so that the customers can easily see it. A quality CTA is short and tells readers what to do and how to perform it. 

High resolution images are a must

Brochures are visual marketing tools. Hence, images play a crucial role in brochure design. If you place pictures that are not so high-quality then the effort behind designing the brochure is wasted. Thus, it is essential to hire services from brochure design  India. 

Select the right fold

Brochures can have different types of folds, it can be half or bi-fold, it can also be a tri-fold brochure. The decision to select the type of folds depends on the content type that would like to publish in your brochure. Usually, if you want to convey a lot of information via the brochure, you will need a brochure with more folds.  

Conclusion

Brochures must always be treated as a physical extension of a business. So, before publishing a brochure, you must ensure that it is informative, memorable and can persuade people to take action. This is why experimenting with brochure styles is extremely important as there are endless ways to design a brochure. However, that is not a prudent solution for a business as it requires a considerable amount of time and resources. This is where hiring experienced brochure design experts can be of great help as they have adequate knowledge. 
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