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New And Important Benefits Of Using E-catalogs Over Traditional Catalogs

There are many benefits of using online catalogs over those of the traditional print brochures. The digital format allows the suppliers to quickly update the same regularly as well as easily. The accuracy of the product data can also then be ensured while being presented to a wider client base. Furthermore, e catalogue design makes the changes immediately available to the prospective buyers, which helps gain leverage in a business environment that is increasingly competitive. This post talks about how e-catalogs are one step ahead of traditional catalogs. 

Traditional print catalogs come with several disadvantages:

    • Primarily, once a catalog is printed, it is no longer viable for the suppliers to correct any typographical errors, make any changes to promotion, branding or product information. This makes updating a tedious task, and also adds extra layers of proofreading before the catalog is sent to the printers.

    • Moreover, traditional print catalogs offer limited working space, with costs increasing for page count. Therefore optimal prioritization regarding the design elements and images becomes an utmost necessity. Since page count is not a problem with digital catalogs, you can do more with less money.

    • Print catalogs have limitations regarding market research as their popularity is difficult to monitor, which makes future content optimization more challenging as the sellers don't get to know what the buyers want. 


On the other hand, e-catalogs come with the following advantages:

    • A skilled brochure designing company has the ability to quickly update an existing catalog with updated product information leading to additional market opportunities and therefore reach ahead of the competition.

    • Any e-catalogue can formatted according to many digital platforms such as smartphones, tablets, iPads, and websites like blogs in the form of downloadable content.

    • The format of an e-catalog design enables it to be easily tracked and analyzed through analytics tools that let you track the shares as well as levels of engagement. Therefore, based upon these findings future content can be further optimized.

    • E-catalogs provide the potential for rapid search, which allows the buyers to pose more effective inquiries directly through the hyperlinks on the online catalog as long as internet access is available. Buyers can then be connected from anywhere across the globe, to access latest data from the suppliers as well as search for any specific product information.

    • Electronic catalogs provide the suppliers with the required flexibility to update data without reprinting and share the same with as many clients as are needed. 

Some other advantages offered by e-catalogs are:

    • Increased levels of customer satisfaction through greater accuracy.

    • Greater consistency in the purchasing processes.

    • Reduced costs regarding printing, paper, and distribution.

    • Reduction in internal administration costs for the associated operations regarding data processing.


Unlike traditional print catalogs, e-catalogs designed by an experienced brochure designing company helps to facilitate direct relationship between any company and the clients. This helps in faster decision making as well improved response to the market demands. E-catalogs also help SMEs benefit from the advantages of wider distribution across clientele and markets worldwide.


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